Very proud to work on such a great project and famous brand.
Arkan is one of the most famous halawa brand in Egypt, With it's delicious taste and high quality, the brand managed to reach his audience and build it easily.
The tone of voice was sort of classic as we target A class most of campaigns.
So I used to write in both English and Arabic to get close to the audience, bearing in mind the catchy ideas and USB's, RTB's and pain points as well
Arkan is one of the most famous halawa brand in Egypt, With it's delicious taste and high quality, the brand managed to reach his audience and build it easily.
The tone of voice was sort of classic as we target A class most of campaigns.
So I used to write in both English and Arabic to get close to the audience, bearing in mind the catchy ideas and USB's, RTB's and pain points as well